Agency: Wunderman Thompson UK

Responsible for social strategy and creative concept, as well as content production oversight.

To demonstrate the long-lasting energy of Duracell batteries, we challenged football fans on TikTok to ‘keepy-uppy’ up with the Duracell Bunny.

To enter the competition, fans had to use TikTok’s duet function and keep the football in the air for over 10 seconds for a chance to win a football stadium tour or a VIP hospitality experience.

Scan the QR code to head over to TikTok if you think you can outlast the Duracell Bunny!

Read more here.